When Massage Therapists are taught how to be professional and build their business, they are often taught to introduce themselves with the good old “Hi, my name is Mike Wolnick and I’m a Massage Therapist.”
Although this isn’t really a bad thing, it’s just not quite good enough. Why, you might ask? I mean it gives your name and it lets the client know what you do. So what’s the problem? Let’s dig into this a little deeper.
The Problem
Every person out there is going to have a different body of experience with massage therapy – shaped by the media, past personal experience, the past experiences of the people they know, etc… In other words, they already have some kind of opinion about what massage therapy is. When you tell that person you are a massage therapists, you are now whatever they think that means. If they think that MTs are prostitutes, that is what you are to them now. If they think of spa massage, you are now a spa MT, if they think of clinical massage, now you’re a clinical MT. So what do you do about this?
The problem is that you allowed them to define what you do for you.
So What Do You Do About It?
You want to turn the tables and frame what you do for them, as it should be. The key to this is a thorough understanding of what it is that you really do. Your first thought is “I do massage”, but this isn’t quite as simple as it sounds. What is your focus? What is it you really bring to your clients? Start to think in terms of benefits.
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